01-01-2017
HAK has won a whopping 3 Wheels of Retail including GOLD for the best introduction of 2016: HAK beans in stand-up pouch!
With 3 awards HAK is the grand winner of the Wheels of Retail 2017. The jury praised HAK especially for the innovative nature of the HAK stand-up pouch: “HAK gave the complete bean category a significant boost with this innovation”. This way HAK gets an increasing number of young consumers interested in beans.
In 2015 HAK introduced beans in stand-up pouches, which are developed together with DeeDee. Below you can see an example of a bean dish of HAK packed in a stand-up pouch.
